Honda Again
If you have been checking this blog often you may have come across another post about Honda adds. This post is another confirmation that Honda know how to make the best ads in England.
Watch this one:
And just a bit of history to go with it:
And here is the Honda-Advertising-Director-Wanna-be:
The amazing thing about it is that I was watching another ad on TV, and half way through I said that that it had to be honda. It is a bit of a strange one but I thought it was cool (and I found it on Google!):
HONDA ADVERTS ROCK!
Watch this one:
Chain reaction advert, with Honda Accord.
And just a bit of history to go with it:
There are no computer graphics or digital tricks in the film . Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.
Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh. and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet. It looks a bit weird in the commercial.
And here is the Honda-Advertising-Director-Wanna-be:
based on the honda acord advert but in lego (no where near as impresive as the advert) look out for the frame with my hand in as it is stop motion animation.
The amazing thing about it is that I was watching another ad on TV, and half way through I said that that it had to be honda. It is a bit of a strange one but I thought it was cool (and I found it on Google!):
Truly excellent, multi-award winning advert for Honda. Awards include "Television Advertisement of the Year" in the British Television Advertising Awards.
HONDA ADVERTS ROCK!
